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Director Of Brand Marketing

Company: REV Federal Credit Union
Location: Summerville
Posted on: August 1, 2022

Job Description:

REV isn't your typical 9-5. We're a not-for-profit financial institution that's community proud and committed to providing a positive, modern and progressive environment for our team members. Together, we are REV!Position Purpose:This position is responsible for the direct management, supervision, and execution of marketing strategies, advertising campaigns, and brand initiatives to increase REV's brand awareness. The Director of Brand Marketing will develop and implement the REV marketing plan and ensure the timely execution of all initiatives, as well as leverage data to track and refine campaign results. This position will also partner with other REV leaders to promote individual business lines, as well as support expanding REV's employment brand, internal brand, and the personal branding of community facing team members.Duties & Responsibilities:The primary focus for the Director of Marketing & Public Relations will be to serve as the tactical leader to ensure all marketing and public relations initiatives are achieved on time and within budget to produce the results needed to build the REV brand and fuel REV's financial growth.Marketing

  • Develop advertising strategies and marketing campaigns to most effectively reach and connect with the desired audience.
  • Create marketing channel roadmaps to grow the REV brand in geographically diverse segments to develop brand maturity and corresponding product awareness.
  • Review and approve marketing collateral to ensure they enhance REV's image.
  • Manage outside advertising and public relations vendors to include: assigning work, reviewing results, and budgeting.
  • Coach and develop other REV employees in sales and marketing, including managers within other business lines.
  • Monitor the appropriate usage of the REV brand by third parties.Planning & Communication
    • Thoroughly understand the brand voice of REV and ensure all internal and external communications align with REV's brand standards, to include writing and editing copy.
    • Support REV's public relations, social media, community outreach, and government affairs as a strategist, consultant, figurehead and subject matter expert.
    • Design, build and implement marketing plans to further REV's overall strategic objectives.
    • Using marketing analytics, create and manage goals and performance metrics for initiatives and campaigns. Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement to ensure brand consistency and overall success.
    • Track and report the results of marketing plans to senior management on an ongoing basis to ensure that the implementation of the plan continues to support and validate REV's strategic plan.
    • Actively promote an internal culture that is sales oriented.
    • Conduct and oversee market research to apply segmentation strategies to the existing member base and prospect lists.
    • Research and recommend external vendors and organizations that can positively impact branding or marketing efforts.
    • Provide input to senior and executive management on issues related to brand development.Management
      • Schedule staff and assign work to ensure superior internal service standards and work plans are achieved.
      • Recruit, select, train, and provide leadership and performance feedback for direct reports.
      • Recommend wage adjustments, staffing, and work assignments.
      • Conduct regular staff and coaching meetings with direct reports.
      • Establish goals and work plans consistent with REV's needs.
      • Recommend and monitor the REV Marketing budget.
      • Approve department expenditures within authorized limits.
      • Recommend methods and procedures to improve department efficiency.
      • Attend internal and external management meetings and represent REV at external functions and activities.Perform special projects and research as assigned.Perform other duties as assigned.Skills & QualificationsCore Job CompetenciesCoaching/Developing Others: Recognizes talent and delegates responsibility enabling staff to discover and leverage their strengths and develop their abilities; customizes developmental suggestions to fit individual needs and maximize performance; provides developmental opportunities and meets with staff to offer support and feedback and to review and sustain progress.Motivating Others: Creates a climate in which people want to do their best and feel their work is important; inspires and empowers others; foster open dialogue; shares wins and successes; invites input from each person; values diversity; uses rewards and recognition to engage and retain employees.Performance Management: Establishes measurable goals and expectations, tracks progress, and provides direct and specific behavioral feedback; addresses problems promptly, minimizing the intensity and impact on productivity; delivers difficult messages in a constructive, supportive, and positive manner; treats all staff fairly and differentiates compensation and rewards based on performance.Planning / Organizing: Coordinates resources effectively and develops courses of action that support strategic goals and objectives; anticipates potential problems and takes proactive steps to avert or overcome them.Presentation / Facilitation: Communicates in a variety of formal and informal settings including one-on-one, small and large groups, with peers, direct reports, and management, both inside and outside of REV; commands attention and manages the group process during presentation; modifies tactics in reaction to participant feedback; encourages participation and communication of thoughts and feelings from others.Project Management: Organizes and schedules existing and projected work to ensure targeted deadlines are met; includes allocation of resources, assignment of tasks, securing commitments, gaining stakeholder concurrence, and monitoring progress through to completion.Staffing/Retention: Promotes REV to prospective employees to continuously enhance the talent pool; applies a rigorous process and criteria in interviewing and selecting the best people; strengthens the team through diversity; matches talents to the appropriate job; identifies retention risks and opportunities; develops strategies and takes action to retain key people.Written Communication: Uses correct English grammar, punctuation, and spelling; communicates information (for example facts, ideas, or messages) in a succinct and organized manner; produces written information, which may include technical material that is appropriate for the intended audience.Education/Certification:A combination of education and experience equivalent to a bachelor's degree in Marketing, Communications, Public Relations or closely related field, Master's degree in Marketing, Business or related field, preferred.Experience Required:Expertise typically gained through a minimum of ten (10) years of experience in marketing, public relations, advertising, or government affairs preferably in a banking or financial services environment, including at least five (5) years management experience. Additional Skills & Experience:
        • Knowledge in credit union systems and marketing applications to include: Monday.com, Google Analytics, Adobe Creative Cloud, and Microsoft 365 Applications.

Keywords: REV Federal Credit Union, Summerville , Director Of Brand Marketing, Advertising , Summerville, South Carolina

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