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Senior Digital Marketing Analyst

Company: Kada Recruiting
Location: Summerville
Posted on: July 11, 2021

Job Description:

Kada Recruiting is partnering with our long-time client, an integrated marketing and advertising agency, recruiting for a Senior Analytics & Data Specialist (aka Digital Analyst). This role can be located in Charlotte or Charleston, SC. The Senior Analyst will be focused on building clients' businesses through performance measurement, analysis, and reporting of their websites, including the identification and optimizations of opportunities to support all digital marketing channels. This role is a key component in both the agency and client's success, and will be responsible for managing complex tracking implementations, troubleshooting complex tracking issues, and adapting to the ever-changing world of tagging and tracking. This means identifying ideas that drive measurable results and solving business challenges, while staying organized and communicating clearly in a very fast paced environment. Job Responsibilities: Leading and executing the analytics strategy for the agency and clients Utilize advanced skills in Excel, Google Data Studio, and other data analysis platforms to build, maintain, and update web analytics reporting Create, manage, & update analytics dashboards, and support agency teams with data analysis through ad hoc requests Provide attribution models that will assist the client's overall marketing strategies Analyze web traffic behavior and provide recommendations to improve conversion rates & user experience, and uncover insights that drive revenue growth and provide actionable optimizations Assist and concept A/B and multi-variant testing of website content, layout, functions, and site structure for UX/CRO improvements based on ongoing analysis Set up, manage and audit client's analytics and tag management accounts, according to best practices and the ever-changing world of tagging and tracking Requirements Strong Advanced Google Analytics and Google Tag Manager experience Proficiency with Google Data Studio and/or other related reporting platforms Exceptional client/customer-facing ability Measurement, reporting, and other data analytics skills Benefits Salary range is $55k-$65k (negotiable based on experience) The agency is established and continues to grow throughout the Southeast and beyond. They work with amazing brands and has an entrepreneurial spirit at their core. You’ll have excellent benefits – health, dental, vision, 401k, great PTO etc. You’ll also have excellent perks – flexible schedules, bonus and incentive opportunities, learning opportunities, fun outings, snacks in the office and more

Keywords: Kada Recruiting, Summerville , Senior Digital Marketing Analyst, Other , Summerville, South Carolina

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