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Email Marketing Specialist

Company: Kada Recruiting
Location: Summerville
Posted on: July 11, 2021

Job Description:

Kada Recruiting is partnering with an established full-service agency, recruiting for a talented Email Marketing Manager. As an Email Marketing Manager, you will be responsible for all areas in design, development, analyzing and tracking of clients' marketing email and landing page initiatives. Responsibilities Create clients' email campaigns to help drive engagement and ultimately sales while building and maintaining their brand Build and manage targeted lists and databases Manage automated campaigns, including drip campaigns and email triggers Provide reporting and analystics on email performance and effectiveness, providing recommendations and strategy for improvements Recommend and implement A/B testing strategies Implement Google Analytics to track KPIs Requirements 1+ years of experience in email and website marketing and/or development Proven experience as an email marketing, digital content specialist or similar role Strong written and oral communication skills Ability to translate requirements into wireframes, mockups, and functioning templates Ensure graphic solutions are optimized for integration, performance, and usability Strong knowledge of HTML, CSS, and modern coding standards Participates regularly and offers feedback regarding creative email-based concepts; adding value to the team as it relates to email/web-based projects that are feasible and relevant Advanced knowledge of Google Analytics and reporting tools Ability to add tracking codes to email links and CTAs Advanced knowledge of filtering and targeting campaigns Ability to create landing pages and track performance Expert Excel and formula analysis ability Experience with the Adobe Creative Suite, Sketch, Figma or other modern design tools Benefits The agency is established and continues to grow throughout the Southeast and beyond. They work with amazing brands and has an entrepreneurial spirit at their core. You’ll have excellent benefits – health, dental, vision, 401k, great PTO etc. You’ll also have excellent perks – flexible schedules, bonus and incentive opportunities, learning opportunities, fun outings, snacks in the office and more

Keywords: Kada Recruiting, Summerville , Email Marketing Specialist, Other , Summerville, South Carolina

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